First you need a long-term vision. What difference would you like to make to the various audiences that are important to you, personally and professionally, and what values would you like to embody?
Ask yourself how and why you have lived the life you have, and look for any consistent interests, competencies, or character traits that could also lead you into the future.
Then explore how they connect to your mission, passions, and goals by writing a personal value proposition, a statement with four components: the group you will target, what you hope to provide, your competitive cohort, and your distinctive capabilities.
For example, an IT professional’s proposition might be, “For a prospective employer, I’m the best cybersecurity manager to hire among all the applicants because of the multiple industry certifications I’ve earned and the strong leadership and perseverance I developed as an athlete.”