Be professional on your profile

LinkedIn isn’t Facebook

With 900 million professionals registering their resume and career attainments on LinkedIn, it’s a valuable resource for head-hunters and employers.

I write about one new LinkedIn site a week for a client after we have completed a resume. They help with the job hunt.

But over the last three years or so, many LinkedIn posts have become more personal, featuring the emotional backstories of its members with accounts of childhood influences and admissions of failings and frailties.

Never, EVER do this on LinkedIn. Recruiters and employers will think you are trite, emotional and lacking objectivity.

These posts belong on Facebook or the raucous tone of Twitter.

Employers who recruit on LinkedIn are looking for facts, achievements and credentials.

They don’t want to know about your three year old’s teething problems.

Keep that for Facebook or even better, keep it to yourself.

Put your best foot forward

Malcolm builds expert resumes, cover letters and LinkedIn profiles, which unleash an unbeatable business case to promote you as a ‘must have’ asset to an employer.