You wake up one morning and find that five bona fide Google reviews from clients have disappeared.
Every now and then Google launches a global program which crawls through reviews and if it sees anything which does not conform to its tight and anonymous criteria, it deletes them.
On closer inspection, all the reviews are still there but the number is wrong.
I’m far from convinced the new world of AI is all it’s cracked up to be.
But I’m in the minority, so we’ll put nose to the computer screen and crack on!
Google reviews tell prospective clients that we are the real deal.