How to create a LinkedIn site

Like in the old song, ‘Stairway to Heaven’, there are two paths you can go by in this article on creating LinkedIn sites. For my money, I’d follow the Hootsuite link. For those with no idea, I’ve created a basic ‘How to’ guide below. At Republic Resumes, I’ve been writing LinkedIn sites for about seven years. I write them after the resume (they go hand in hand). They’re good fun to create.

LinkedIn is an online social network dedicated to professional networking and communication. A LinkedIn user’s profile page is similar to an online resume but there are differences. You can put a lot more info in a LinkedIn profile. You can share contact information, career summary, complete work history, professional skills, formal education details, and more. LinkedIn is primarily used to network with professional connections but has evolved into a job search platform.

How to create a LinkedIn profile

Before writing your LinkedIn profile, you must create an account at LinkedIn.com. Fill out your name and email address then create a password. Click “Join Now.” LinkedIn will then ask a series of questions to setup your account.

  • Location: Enter your Country and Post Code as this helps LinkedIn get local to you and news articles trending in your area.
  • Most recent job title, company, and industry. This helps build your profile and allows LinkedIn to offer suggestions for networking, jobs, and more.
  • Import Contacts: By linking your email account with LinkedIn you can see which of your contacts already have LinkedIn profiles. Sending connection invitations to your existing contacts is a way to build the foundation of your LinkedIn network.
  • Profile Photo: Upload a professional headshot that is representative of your career goals.
  • What Are You Interested in? Follow hashtags, people, and companies to help build your newsfeed. Select topics relevant to your industry or career goals.

How to write a LinkedIn profile

To make the most out of LinkedIn’s tools and services, your first step should be to strengthen your profile and create what LinkedIn calls an ‘All-Star Profile.’

You can earn the ‘All-Star’ LinkedIn profile status by completing the following:

  • Add your industry and location
  • Add dates to your work experience
  • Upload a profile photo
  • Add your most recent position and job description
  • Add employment dates to your Experience section
  • Fill out the Education section
  • Add at least 5 skills to the Skills & Endorsements section

Put your best foot forward

Malcolm builds expert resumes, cover letters and LinkedIn profiles, which unleash an unbeatable business case to promote you as a ‘must have’ asset to an employer.