The next step is to create a “media plan” that specifies the channels through which you’ll formally convey your brand to others.
Contemplate how you can use owned, earned, and paid media to spread your stories. As in product or service marketing, the goal is to increase discoverability, awareness, and understanding with your audiences.
That might feel uncomfortable at first. Self-promoters and braggarts aren’t usually well-liked.
But outlining what makes you valuable—and giving people shortcuts for seeing what you have to offer—is critical to your success.
Owned media include social media or dating profiles, professional and personal websites, and the organic audiences generated by any content you produce, such as podcasts, videos, blogs, books, speeches, and articles in publications.
Earned media include mentions in the public press; recommendations and ratings of your work on LinkedIn and other platforms; retweets, likes, and comments on your social content; and the introductions, referrals, and references that others provide for you.
Paid media include all the ways you increase your exposure by paying others to help you, such as hiring executive search consultants, who can present your personal brand to potential employers and writing on social media platforms.