Cover letters that work

Cover letters that work

I enjoy writing targeted cover letters in partnership with clients (after we’ve written the resume). Every paragraph is a ‘punchy’ selling point, which goes to the heart of the application. Don’t use the same cover letter for different job applications. This is where...
Grabbing a recruiter’s attention

Grabbing a recruiter’s attention

Recruiters and hiring managers may receive hundreds of applications for a single role, and sometimes only have time to scan resumes before deciding whether to progress candidates to an interview. In order to make an immediate impact, your resume needs to communicate...
Types of expertise for resumes

Types of expertise for resumes

There are different types of expertise which can be included in a resume. Soft skills (which are not soft): They are usually industry-specific but they are required in many different fields. Examples of soft skills include critical analysis, problem-solving, and time...
More on person branding

More on person branding

Personal branding is an ongoing process. So you will need to regularly assess how your value proposition and narratives fit into your current professional and personal context and how they’re being received, and then tweak them accordingly. If you’re being considered...
Communicate your brand story

Communicate your brand story

The next step is to create a “media plan” that specifies the channels through which you’ll formally convey your brand to others. Contemplate how you can use owned, earned, and paid media to spread your stories. As in product or service marketing, the goal is to...