Communicate your brand story

Communicate your brand story

The next step is to create a “media plan” that specifies the channels through which you’ll formally convey your brand to others. Contemplate how you can use owned, earned, and paid media to spread your stories. As in product or service marketing, the goal is to...
Building your personal narrative

Building your personal narrative

A brand is not just a jumble of descriptors floating in the minds of other people. It’s built on the meaningful stories that you’ve communicated and that your audience has processed. You need to identify, craft, and refine the narratives that will communicate your...
Personal branding – define your purpose

Personal branding – define your purpose

First you need a long-term vision. What difference would you like to make to the various audiences that are important to you, personally and professionally, and what values would you like to embody? Ask yourself how and why you have lived the life you have, and look...
The importance of online personal branding

The importance of online personal branding

In the next three or four posts I will talk about personal online branding. Recruiters graze across LinkedIn and other job sites looking for the right fit. What they professionally and personally derive from your and other sites is your ‘brand’. Personal...
Labour hire agencies

Labour hire agencies

This is work completed at a site through a recruitment agency. This is referred to as ‘labour hire’ in the skilled and unskilled labour trade. Sometimes it’s called contract or temp work. In this arrangement, the agency becomes your employer and may...
Communicate your brand story

Show achievements in your resume

I keep banging on about this because it’s so important. Recruiters and employers don’t much care for a list of duties. They want to know whether you were good at your job. Did you hit targets? Did you contribute new ideas? – if so, what were they?...