A brand is not just a jumble of descriptors floating in the minds of other people.
It’s built on the meaningful stories that you’ve communicated and that your audience has processed.
You need to identify, craft, and refine the narratives that will communicate your brand.
Think about times when you have felt most authentic, alive, positive, and productive.
When you have stood out from others; when your uniqueness made the difference between success and failure.
When an interviewer says, “Tell me about yourself,” don’t just recite your résumé or even describe your brand attributes.
Instead, you should share illustrative stories about yourself and your experiences.
For example: “In all the positions that you see on my CV, I’ve really played one role—problem-solver. Most recently, my team was struggling with an outdated review process, so I spent the past month working with a colleague in IT to revamp it, and we’ve since increased on-time completion rates by 100%.”
Your personal value proposition becomes more memorable, resonant, accessible, and persuasive when you convey it with stories.