In the next three or four posts I will talk about personal online branding.
Recruiters graze across LinkedIn and other job sites looking for the right fit.
What they professionally and personally derive from your and other sites is your ‘brand’.
Personal branding can position you as a subject matter expert or an opinion leaders at work.
The aim is to showcase your knowledge, expertise and ideas.
What do you want people to know about you? What thoughts about you do you want resonating in their heads?
A strong, well-managed personal brand benefits you in several ways.
It enhances your visibility, particularly among those who matter to you and to the things you hope to accomplish.
It can also help you expand your network and attract new opportunities.
On a deeper level, the process of building one can help you uncover, celebrate, and share the unique abilities you bring to the world.