I enjoy writing targeted cover letters in partnership with clients (after we’ve written the resume). Every paragraph is a ‘punchy’ selling point, which goes to the heart of the application.
If you want to go it alone, here are some tips.
Match your cover letter to the job
Don’t use the same cover letter for different job applications. Generic cover letters fail.
Your cover letter must show that you know what the job involves and what the organisation is looking for.
Be as specific as you can about your skills and qualities and how they match the job or organisation’s needs.
Write a paragraph about why you want this particular job. What is it that excites you about the position?
A strong motivational paragraph towards the top of the letter can often get you an interview.
Put your name and contact details at the top of the letter.
You don’t have to give your postal address, but you do need to include your email and phone number. Make sure you’ll be able to answer the phone number you give.
Include two or three paragraphs which matches your skills and experiences to the job description.
If you’re answering a job ad, either the ad or the position description may provide a list of skills and experiences that are essential for doing the job. Don’t forget to sell yourself.
It may also provide a list of “desirable” skills and experience. Answer those too.
Remember, you are writing a job application. Keep a formal tone.